Introduction

You have been selected to participate in a confidential survey on behalf of the City to provide feedback on concept visuals for the City’s leisure facilities including Wanneroo Aquamotion and Kingsway Indoor Stadium.

These facilities are currently marketed under the City of Wanneroo’s corporate brand. While this provides broad brand recognition, it also limits the facilities’ ability to establish a strong, competitive presence in the dynamic health and fitness industry and to effectively engage their distinct target audiences.

We have developed an initial concept that introduces a new overarching name, logo and brand elements and we would love to hear what you think.

Please note that this rebrand is confidential at this stage. We ask that you do not share any details with other City staff or facility members.

Feedback is required by COB Monday 16 June.

Review the concept

Before you jump into the survey, review the attached PDF containing the sub-brand concepts.